After the game was published, the company wanted to create a website that could introduce the game to users and bring the users to desired platform to purchase the game. I was assigned to be fully responsible for the task and reported to the boss directly.
Although the game and the website share similarntarget audience, they have different purpose. Therefore, I made some reasearch on the user needs, client needs, content and functionality requirements of the webiste.
To make sure the website could satisfy both users and our company, I created a list of user needs and client needs.
The website needs to enable the user to:
The website needs to enable the client to:
Although the website is an one-page website, I still created a sitemap to remind me the function of each section.
To make sure that our design could work well on most devices, I created wireframes for three different screensize. Although WIX only provides screensize for mobile and PC, the wireframe still works great for me as a guideline when I was creating the site on WIX.
The game has delicate 3D characters, props, and scenes that could tell stories. When deciding on the UI art style, I tried to use our beautiful works to communicate a story to the users.
There is a limit to the amount of content a one-page website can display, so it is crucial to provide only the necessary information. To filter what to show on the website, we have to understand users' purpose.
In terms of art, we pay attention to creating the atmosphere of the game when creating the promotion website. Fortunately, I am a developer myself, and with my knowledge of the game, I found the direction of the art smoothly.
It is a good experience website design in real life. In addition to practicing the UX theories I have learned so far, I also get an idea of the limitations of the website editors after using one like WIX.
